How can I track mentions of my brand in ChatGPT?

Define the prompts your customers actually use, then check them across AI assistants on a regular basis. RankWay does this automatically: it runs your tracked prompts daily on ChatGPT, Perplexity, Gemini, and Google AI Overviews, and saves every response in full.

Can I see which sources ChatGPT used?

Yes, whenever the platform provides them. RankWay captures the cited sources for each response and also shows which of your own pages get referenced most often in AI answers.

How often do the checks run?

Daily. AI answers change constantly — a monthly snapshot would miss most of the action, including the competitor who just replaced you in the default recommendation.

What is Share of Voice in AI answers?

The share of tracked responses that mention your brand, compared to your competitors. It's the closest thing to a ranking position in the world of generative answers.

Is there a free way to check this?

Yes. The free check on this page queries Google AI Overviews and Perplexity live for your domain — no account needed. Ongoing tracking across all four platforms is part of our paid plans.

Track ChatGPT Mentions — Brand Monitoring for AI Answers

The prompts that actually matter

Add the questions your buyers really ask. RankWay suggests them straight from your own website and checks every single one daily, across every platform.

Mentioned or not — with the exact sentence that names you

Which competitors show up in the same answer

Which of your pages the model used as a source

Why mentions in AI answers matter

When an assistant answers "Which provider should I go with?", it names two or three companies. There's no page two, no scrolling, no ads underneath. Either your brand is in that sentence — or the conversation moves on without you. And unlike a ranking, you'd never even know.

That's why brand monitoring for AI answers isn't a vanity metric. It's the only way to catch a competitor taking your spot in the default recommendation — usually weeks before it shows up in your pipeline.

What a mention actually tells you

Which prompt triggered it. The exact question a buyer would type — and whether it belongs to you or your competitor.
How you were described. Models rephrase things. Only the actual sentence shows whether the description is accurate or outdated.
Which source got cited. If the model cited a comparison article instead of your page, that page is exactly your target.

Share of Voice: your brand vs. every competitor, by platform and over time.

From monitoring to improvement

Tracking alone won't change anything. What matters is the loop: see which prompts you're missing from, find out which sources the model cited instead, and publish the content that makes you the better source. RankWay closes that loop — GEO optimization on the technical side, articles and landing pages on the content side.

Two more pieces of the same picture: what a ChatGPT SEO tool actually measures, how link exchange builds the references models trust — and the complete SEO tool that ties rankings, content and AI visibility together. Weighing software against an AI visibility agency? That comparison exists too.

Start with the free AI visibility check or check out plans and pricing .

Start for free →