What does an AI visibility agency do?

It monitors whether AI assistants mention your brand, analyzes the reasons why, and produces content and technical changes to improve that. Most of it is recurring measurement work — exactly what software can do continuously instead of once a month.

What does AI visibility monitoring cost?

Agency retainers for AI visibility typically start in the four figures per month. RankWay covers measurement, content, and technical work starting at €49 per month — with the Agency plan covering up to 10 client websites.

Can agencies use RankWay for their clients?

Yes. The Agency plan covers up to 10 websites — each with its own prompts, content engine, backlinks, and reporting, all managed from one dashboard.

Do I still need an agency if I use RankWay?

For strategy, brand positioning, and stakeholder work — often yes. For the recurring measurement and publishing work, no: the engine automates that. Many agencies use RankWay as the tool behind their own service.

AI Visibility Agency — or Software That Does It Itself?

For Clients run — not just for yourself

If you're an agency, RankWay is the engine behind your service: up to 10 client websites in one dashboard, each with its own tracking, content engine, and reporting.

Every client gets the full feature set — their own plan, their own prompts, their own content

Reporting your clients actually understand — no slide decks required

Onboarding in minutes: enter a domain, get a 12-month plan

Do you need an AI visibility agency?

Honest answer: it depends on what you're buying. If you need strategy, positioning, and someone to go toe-to-toe with your stakeholders, an agency is worth every penny. If what you actually need is measurement and execution need — knowing whether ChatGPT mentions you and fixing the reasons why not —, that's recurring work by definition. And recurring work is exactly what software does better and cheaper.

Three questions you should ask every provider: How often is it measured — monthly or daily? Do you see the full AI answers or just a score? And does the work stop when the retainer ends?

12-month plan with monthly targets for AI visibility — Every account starts with a 12-month plan — the same work an agency would set up in a kickoff workshop.

What you get either way

A baseline measurement. Where you stand today in ChatGPT, Perplexity, Gemini, and Google's AI Overviews, before anything changes.
A publishing rhythm. Content that answers your buyers' questions — on a regular cadence, not in bursts.
Proof that it's working. Mentions, positions, and share of voice tracked over months — no report written after the fact.

RankWay answers all three: daily checks, full answer texts for every prompt, and an engine that keeps running for as long as your plan does. Start with the free AI Visibility Check, read up on what GEO optimization covers, or compare plans and pricing.

Two more pieces of the same picture: what a ChatGPT SEO tool actually measures, how link exchange builds the references models trust — and the complete SEO tool those pieces live in.

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