What does an AI visibility agency do?

It monitors whether AI assistants mention your brand, analyses why they do or don't, and produces content and technical changes to improve that. Most of this work is recurring measurement — which is exactly what software can do continuously instead of monthly.

What does AI visibility monitoring cost?

Agency retainers for AI visibility typically start in the four-figure range per month. RankWay covers the measurement, content and technical work from 49 € per month, with up to 10 client websites on the Agency plan.

Can agencies use RankWay for their clients?

Yes. The Agency plan covers up to 10 websites, each with its own prompts, content engine, backlinks and reporting, managed from a single dashboard.

Do I still need an agency if I use RankWay?

For strategy, brand positioning and stakeholder work — often yes. For the recurring measurement and publishing work, no: that is what the engine automates. Many agencies use RankWay as the tool behind their own service.

AI visibility agency — or software that does the work?

Run it for clients, not just yourself

If you are an agency, RankWay is the tool behind your service: up to 10 client websites in one dashboard, each with its own tracking, content engine and reporting.

Every client gets the full feature set — own plan, own prompts, own content

Reporting your clients actually understand, without building slides

Onboarding in minutes: enter the domain, get a 12-month plan

Do you need an AI visibility agency?

The honest answer: it depends on what you are buying. If you need strategy, positioning and someone who argues with your stakeholders, an agency is worth its fee. If what you actually need is measurement and execution — knowing whether ChatGPT names you and steadily fixing the reasons it doesn't — that work is repetitive by nature, and repetitive work is what software does better and cheaper.

Three questions worth asking any provider: How often do you measure — monthly, or daily? Do I see the full AI answers, or just a score? And does the work stop when the retainer stops?

12-month plan with monthly targets for AI visibility — Every account starts with a 12-month plan — the work an agency would scope in a kickoff workshop.

What you get either way

A measurement baseline. Where you stand today across ChatGPT, Perplexity, Gemini and Google's AI Overviews, before anything is changed.
A publishing rhythm. Content that answers the questions your buyers actually ask, shipped on a schedule rather than in bursts.
Proof it worked. Mentions, positions and share of voice tracked over months, not a report written after the fact.

RankWay answers all three: daily checks, full answer texts stored for every prompt, and an engine that keeps running as long as your plan does. Start with the free AI visibility check, read what GEO optimization involves, or compare plans and pricing.

Two more pieces of the same puzzle: what a ChatGPT SEO tool actually measures, and how backlink exchange builds the references models trust.

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Run it for clients, not just yourself

Do you need an AI visibility agency?

What you get either way

Frequently asked questions

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