# RankWay > RankWay (rankway.io) is an SEO and AI-visibility platform: it tracks Google rankings and whether ChatGPT, Perplexity, Gemini and Google AI recommend a brand — then closes the gaps itself with keyword research, generated articles and landing pages, backlinks, local SEO and lead funnels. Chat-first: an AI advisor operates every tool. ## Product - [SEO Tool for Google & ChatGPT](https://rankway.io/seo-tool): What RankWay covers — rankings, keywords, content, backlinks and AI visibility in one loop. - [AI Visibility Checker](https://rankway.io/ai-visibility-checker): Free check whether ChatGPT & co. mention a brand. - [GEO Optimization](https://rankway.io/generative-engine-optimization): Technical guide to getting cited by AI answers. - [Track Brand Mentions in ChatGPT](https://rankway.io/track-brand-mentions-in-chatgpt): Daily prompt monitoring with full answer texts. - [ChatGPT SEO Tool](https://rankway.io/chatgpt-seo-tool): Why AI answers need their own tracking discipline. - [Backlink Exchange](https://rankway.io/backlink-exchange): Verified link building that feeds AI visibility. - [Claude SEO Audit Guide](https://rankway.io/claude-seo-audit): One-session audit-and-fix workflow with Claude and the RankWay MCP. - [RankWay MCP](https://rankway.io/seo-mcp): Connect Claude, Cursor or any MCP client to RankWay data. - [Pricing](https://rankway.io/pricing): Plans from a free account to Agency. ## Comparisons - [Semrush Alternative](https://rankway.io/semrush-alternative): 7 best tools with verified 2026 pricing. - [Ahrefs Alternative](https://rankway.io/ahrefs-alternative): Free and affordable options, including Ahrefs' own free tier. - [Moz Alternative](https://rankway.io/moz-alternative): 7 options beyond Domain Authority. - [SpyFu Alternative](https://rankway.io/spyfu-alternative): Competitor intel beyond PPC data. - [Surfer SEO Alternative](https://rankway.io/surfer-seo-alternative): From content scoring to content shipping. ## For agents - [MCP server card](https://rankway.io/.well-known/mcp/server-card.json): Machine-readable server metadata (endpoint, auth, tool catalog).